Without accurate location settings, your visitor data reflects more than just your customers. Data collected outside opening hours inflates your numbers. False alerts fire during planned closures. The wrong team gets notified when a camera goes down. Location Settings give stores, malls, and airports precise control over when data is collected, how monitoring behaves, and who is responsible for each location.
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Stores
Store performance data is only meaningful when it reflects actual trading periods. Staff arriving early, delivery runs before opening, and cleaning after closing all generate movement — none of which represents customer behaviour. Without accurate opening hours, this activity inflates zone traffic, distorts dwell time averages, and skews conversion metrics.
Location Settings ensure data collection starts and stops with your store. Combined with Google integration, your hours update automatically when you make changes in Google Business — including public holidays, seasonal adjustments, and temporary closures. Your team spends zero time on manual updates, and your data reflects only the customers you care about.
The technical contact email means that when a camera goes offline during trading hours, the alert reaches the store or facilities manager directly — not a general inbox that nobody monitors.
Malls
A mall is not a single location. Anchor stores, food courts, pop-up spaces, and common areas all open and close on different schedules. Without location-level settings, a single opening hours configuration applies across the entire property — meaning data collection and monitoring are misaligned for most of the spaces you are trying to measure.
Location Settings let you manage each space independently. Google integration keeps tenant hours current as leases change, seasonal tenants rotate, and trading hours shift around holidays. When hours are accurate, the system can reliably distinguish between a camera outage and a planned closure — reducing alert noise and giving your operations team a clearer picture of what actually needs attention.
For cross-visitation analysis across the mall, accurate per-location hours ensure you are comparing like-for-like periods. A tenant that opens two hours later than its neighbours will not distort the traffic patterns of the zones around it.
Airports
Airport retail and F&B locations do not follow fixed hours — they follow flight schedules. Opening times shift with early departures. Late-night arrivals extend trading beyond nominal closing times. A single fixed schedule misses both ends of the day and produces gaps in visitor data precisely when commercial activity is highest.
Extra processing time buffers extend data collection before and after stated hours, capturing the full picture of passenger flow without manual intervention. For locations operating around the clock, the 24/7 setting ensures continuous monitoring while still scheduling snapshots during low-traffic windows to keep measurement zones accurate.
With multiple concessions managed by different operators, routing technical alerts to the correct contact per location is critical. A camera outage in a remote gate lounge affects that concession's revenue data. Getting the alert to the right operations team immediately — rather than a central inbox — means faster resolution and less data loss in areas where commercial performance is hardest to recover.
Getting started
Location Settings are available on all Indivd plans. To configure your locations, see How to configure Location Settings. For questions, contact support@indivd.com.
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