Google Business integration – Indivd

Every time your opening hours change and you forget to update them in Indivd, data gets collected at the wrong times and alerts fire when they should not. Google Business integration solves this by pulling your address, time zone, and opening hours directly from your Google Business profile and keeping them updated daily — automatically, across every location.

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This article contains the following topics:

Stores
Malls
Airports
Getting started

Stores

Store hours change more often than most teams realise. Sale periods, bank holidays, extended Christmas trading, and temporary closures all require updates — and when those updates do not reach Indivd, visitor data gets collected outside trading hours and monitoring alerts fire during planned closures.

With Google Business integration, any change you make in your Google Business profile is reflected in Indivd the following day. You update your hours once, in one place, and the system adjusts automatically. Data collection aligns with your actual trading periods, alert thresholds stay accurate, and your team stops managing the same information in two places.

Malls

Managing opening hours across dozens of tenants manually is not scalable. Every new lease, seasonal tenant, and holiday schedule adjustment creates a configuration task — and outdated hours in any one location introduce noise into cross-visitation and footfall comparisons across the property.

Google Business integration lets each location stay in sync with its own Google profile independently. As tenants update their own hours, Indivd reflects those changes automatically. Cross-visitation analysis becomes more reliable because the system is comparing like-for-like trading periods, not approximations based on hours nobody has updated.

Airports

Airport concessions operate on schedules that shift with flight timetables, seasonal routes, and terminal occupancy. Keeping those hours accurate in a visitor analytics platform is low on any operator's priority list — which means the system is often working from hours that are days or weeks out of date.

Google Business integration removes this friction entirely. Once connected, Indivd checks your Google Business profile daily and updates accordingly. The system knows when each concession is genuinely open, which means monitoring alerts only fire during actual trading periods and qualification rate data reflects the true commercial window — not a stale schedule from last season.

Getting started

Google Business integration is available on all Indivd plans and is set up through Location Settings. To connect your locations, see How to connect Google Business to a location. For questions, contact support@indivd.com.